burberry prorsum 2016 spring | why did burberry drop prorsum

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The Burberry Prorsum Spring 2016 collection holds a significant place in the brand's history, representing a moment of refined elegance and youthful energy before the label's rebranding and streamlining. While the "Prorsum" moniker is now a relic of the past, understanding this collection offers a valuable insight into the evolution of Burberry and the enduring appeal of its classic aesthetic. This article will explore the key elements of the Burberry Prorsum Spring 2016 menswear collection, delving into the runway looks, beauty trends, model choices, and the broader context of the brand's heritage and subsequent strategic shifts. We will also address frequently asked questions surrounding the "Prorsum" label itself.

The Runway Looks: A Symphony of British Heritage and Modern Flair

The Burberry Prorsum Spring 2016 menswear show showcased a compelling blend of traditional British tailoring and modern, relaxed silhouettes. Christopher Bailey, then Chief Creative Officer, masterfully navigated this balance, presenting a collection that felt both timeless and contemporary. The palette was predominantly earthy and muted, incorporating shades of beige, khaki, navy, and olive green, punctuated by pops of brighter colours like scarlet red and royal blue.

Key elements included:

* Reimagined Military Influences: Burberry's long-standing association with military heritage was subtly woven throughout the collection. The structured jackets, trench coats (a Burberry signature, of course), and detailed embellishments hinted at this influence without being overtly literal. These weren't stiff, regimental pieces; instead, they were softened with relaxed fits and contemporary detailing.

* Effortless Layering: Layering played a crucial role in creating the collection's relaxed, yet sophisticated aesthetic. Thin knits were worn under lightweight jackets, which were in turn layered over crisp shirts. This approach showcased the versatility of the pieces and allowed for a personalized interpretation of the Burberry style.

* Focus on Fabrics: The collection showcased a diverse range of high-quality fabrics, emphasizing the luxurious craftsmanship that is synonymous with Burberry. From lightweight cotton gabardine (the fabric of the iconic trench coat) to fine cashmere knits and subtly patterned silks, each garment felt inherently luxurious. The tactile quality of the materials was evident, contributing significantly to the overall impact of the collection.

* Modern Silhouettes: While respecting traditional tailoring techniques, Bailey incorporated modern elements into the silhouettes. Relaxed-fit trousers, slightly oversized jackets, and longer lengths added a contemporary edge to the classic Burberry aesthetic. This fusion was a defining characteristic of the collection, making it appealing to a broader audience.

* Accessories: The accessories played a vital role in completing the looks. The collection featured a range of refined leather goods, including bags and belts, as well as subtly patterned scarves and hats, all imbued with the quintessential Burberry aesthetic.

Beauty and Models: Completing the Picture

The beauty look for the Burberry Prorsum Spring 2016 show was understated and natural, complementing the relaxed elegance of the clothing. Think effortlessly tousled hair, minimal makeup, and a focus on healthy, glowing skin. This approach mirrored the overall sensibility of the collection, emphasizing natural beauty and a relaxed, confident attitude.

The models cast for the show reflected the diverse and inclusive spirit of the era. A range of ethnicities and body types were represented, showcasing the brand’s attempt to broaden its appeal and connect with a wider demographic. The casting choices contributed to the overall feeling of ease and approachability that permeated the entire show.

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